Coca-Cola is partnering with 345 to retire over 10 individual point solutions with one unified platform. This transition will create a seamless ecosystem for sharing, visualizing, and acting on data. The point solutions range from legacy category management tools, automations, image providers, visualization software and custom applications and other disperse systems. The 345 platform when rolled out in totality is expected to bring significant cost and time savings whilst allowing new ways of understanding data, insights and performance.

The KOLab is Coca-Cola’s hub for insights, technology, and design thinking, helping connect, inspire and ideate with retail and food service customers. A key element is the 345 platform, which showcases brand executions, and aids store and shelf planning. More than a 3D walkthrough, it enables co-creation, rapid testing, and approval of concepts. Internally, Coca-Cola teams use it to design shelves, test displays, and visualize data. 345 also powers AR visualization, product modeling, and 3D animations in the KOLab.

Coca-Cola Bottlers Florida, a leading Coca-Cola bottler, are using 345 with field teams across over 5,000 independent small-format stores. Using a customization on top of rPLAN Micro, CCBF quickly deployed a planogramming tool for non-specialists to design optimal shelf sets. Stores can enroll in minutes, and planograms are committed instantly. The 345 platform saves time, enhances data analysis, improves shelf compliance, whilst reducing voids and out-of-stocks.

Coca-Cola have used the 345 virtual research tool rVIEW for shopper testing. Virtual testing of planogram changes, macro space allocation, aisle signage and displays allows a better understanding of the potential impact in store. By utilizing the 345 platform, changes can be made to the planogram, put to field for testing and results back in a matter of days. Using this approach Coca-Cola have been able to demonstrate significant opportunities to retailers and unlock category growth.